Monday, November 30, 2009

SEO Factors and SEO Mistakes

Search Engine Optimization refers to the process involved in making improvements and changes to webpages so that they conform to the SEARCH CRITERIA utilized by search engines to rank and position listings. It is one of the most effective website promotion (Levels of Search Engine Promotion) techniques.


SEO Factors to be considered :

  • Most indexing spiders can only read text.
  • They determine ranking based on where you place your prime "keyword phrases", i.e. the terms used to conduct a search.
  • Head, title, and meta tags (include descriptions, keywords, and copyright info).
  • Incorporating body text that supports targeted keywords.
  • Converting dynamic web pages (asp, jsp) to allow for reading by search engine robots/ spiders.
  • Rewriting or copy writing to ensure the content supports the keyword phrases.
  • Reducing source code without compromising website functionality


 Most Common SEO Mistakes :

  • Keyword Stuffing: Putting the same keyword again and again or using hundred different spellings or tenses of the same keywords in your keyword meta tag is known as keyword stuffing.
  • ALT Tags: Do not forget to add ALT tag while using images in your website. You can use your targeted keywords also in ALT tags. It makes your website accessible for search engine spiders.
  • Cloaking: Cloaking is a technique used by some webmasters to display different pages to the search engine spiders than the ones normal visitors see. You should always avoid any form of cloaking as it strongly forbidden by most major search engines now.
  • Redirects: Redirect is used to re-route users from one URL to another and search engines consider it as you are trying to trick them. You must avoid it, if necessary then use only ‘301 redirect’ which is the safest method to redirect.
  • Anchor Text of Inbound links: Having a lot of inbound links is not enough but the anchor text pointing to these links is also very important. The anchor text should be targeted to your main keywords.





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