Search Engine Optimization refers to the process involved in making improvements and changes to webpages so that they conform to the SEARCH CRITERIA utilized by search engines to rank and position listings. It is one of the most effective website promotion (Levels of Search Engine Promotion) techniques.
SEO Factors to be considered :
Most indexing spiders can only read text.
They determine ranking based on where you place your prime "keyword phrases", i.e. the terms used to conduct a search.
Head, title, and meta tags (include descriptions, keywords, and copyright info).
Incorporating body text that supports targeted keywords.
Converting dynamic web pages (asp, jsp) to allow for reading by search engine robots/ spiders.
Rewriting or copy writing to ensure the content supports the keyword phrases.
Reducing source code without compromising website functionality
Keyword Stuffing: Putting the same keyword again and again or using hundred different spellings or tenses of the same keywords in your keyword meta tag is known as keyword stuffing.
ALT Tags: Do not forget to add ALT tag while using images in your website. You can use your targeted keywords also in ALT tags. It makes your website accessible for search engine spiders.
Cloaking: Cloaking is a technique used by some webmasters to display different pages to the search engine spiders than the ones normal visitors see. You should always avoid any form of cloaking as it strongly forbidden by most major search engines now.
Redirects: Redirect is used to re-route users from one URL to another and search engines consider it as you are trying to trick them. You must avoid it, if necessary then use only ‘301 redirect’ which is the safest method to redirect.
Anchor Text of Inbound links: Having a lot of inbound links is not enough but the anchor text pointing to these links is also very important. The anchor text should be targeted to your main keywords.
Search Engine Optimization (SEO)
Search engine optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimization, content writing and improved Link quality. Please see Our SEO Services for details.
Search Engine
A search engine is a website that enables users to Query an Index of stored webpages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of information/websites on the corresponding Search Engine Results Pages is determined by relevancy as measured by the search engine’s Algorithm and/or payment made to the search engine by indexed sites. Sites ranked solely by relevancy are known as Natural Listings or Organic Listings in contrast to Paid Listings.
Keyword
Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted keywords relevant to their products or industry.
Search Engine Results Page (SERPs)
Also known as a results page, the search engine results page is the collection of ranked Listings displayed in response to a search engine Query.
Search Engine Positioning
The term search engine positioning can be used in two different ways. The first is to describe the ordering process of indexed websites being ranked by a search engine Algorithm in response to a Query. The second refers to the use of Search Engine Optimization to achieve a higher search engine Position.
Page Rank (or PR)
PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A number from one (lowest) to ten (highest) is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is not the same thing as Rank.
Backlinks
Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.
Outbound Links
Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site’s Search Engine Positioning because a Spider may perceive it as a Link Farm.
SEO Specialist
Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.
Link Popularity
Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.
Robots.txt
Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index.
Social Media Optimization
its uses for mouth marketing the website by using social networking sites. Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.
Search Engine Marketing (SEM)
Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.
Pay-Per-Click (PPC)
Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud.
Cost-Per-Acquisition (CPA)
Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs ÷ number of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action.
Cost-Per-Action (CPA)
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model.
Cost-Per-Click (CPC)
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud.
Cost-Per-Mille (CPM)
Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising.
There are many SEO factors that Google uses to rank pages in the Google search results page (SERPs). I would like to share some TOP Search Engine Optimization Factors that Google mainly focus while positioning in results page.
With the latest search engine spiders updated settings, many people find their sites no longer have the high rankings they had for so long enjoyed prior to the latest Google update.
So, the sites that lost these rankings are scrambling to find some answers as to why their site dropped or lost the ranking. While it's my business to know the intricacies of how this particular update impacted the search algorithm, there are some common ground points that if you apply these to all of your sites, you should be able to survive any update intact.
* Proper naming structure * Use hyphens, not underscores when you name a page file * Name your page titles with your keywords if possible * Make sure your keyword phrase is included in your H1 tags * Use text links where possible * Don't optimize for more than 3 keywords per page * In any product image, be sure to use the alt tag * Don't forget about meta tags * Always have a sitemap * Always include a robots.txt file * Don't use hidden text * Make sure your site has an error handling page * Create a Google Sitemap and submit it to them (This is in addition to a typical sitemap) * Offload all your js and css code * If you must use a re-direct, be sure it's server side, not with a meta refresh tag
Be sure to follow these simple guidelines and you won't need to worry too much anytime Google has an update and makes your website rank high in search engine results page for the desired keywords - your site will not be impacted by any filters that are checking for spamming, hidden text, or anything that resembles cloaking.
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Most of the people reading this article will need very little convincing that search engine optimization (SEO) is a necessary part of any website trying to make business (money) or attract online attention. Hard to believe, there are some people who are not convinced that they need to use search engine optimization. Who needs their eyes opened a bit, this article might just help them.
Do you have a website that has been designed and development satisfying your business needs and you admire the look and feel of your website, and thinking how you and your business will be known to your customers? Then you need to think of promoting the website to your online customers and getting traffic (visitors) to your website. Well to reach your customers you need to get help of SEO (Search Engine Optimization) for your website.
Reasons why you need an SEO for your website:
1. Bring More Traffic to Website:
As 85% of traffic (visitors) come search engines like Google, Yahoo, Msn and Aol etc… By doing search engine optimization (SEO) for your website, It will reach to more number of people or targeted customers.
2. Brand Visibility:
For your business to take off - for your star to shine - your website has to reach the people. Most of the traffic or visitors come from search engines, so brand visibility on search engines makes easy to drive more traffic to your website.
3. Be Top in Competition:
Don’t allow your competitors to rank higher than you on your own products! By using search engine optimization you can make your website ranked high in search engines and be top in competition.
4. To Reach your Goals:
Internet is a huge marketplace and consumers appear to have lost their fear of buying things via the web. Search engines are often the starting place for a product search, and they’re getting more popular. More than half of all internet users search at least once a day. By SEO reach to more potential customers which means more leads i.e. more sales.
Search Engine Optimization (SEO) helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness. Now you would have known the real need of an SEO to make your online business success. Start looking for one, the best!
“Your ability to learn faster than your competition is your only sustainable competitive advantage.”
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We will help you to develop the proper search engine ranking, Improving traffic building strategy for your website from the first minute you contact us. Our professional SEO Company has successfully delivered and maintained the high level SEO services and rankings for many corporations and firms.
Our Services
We are offering following services for clients:
Search Engine Optimization
Link Building
Content Writing
Website Designing and Development
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Our Goal
The quality of our services is an earnest work of our professional approach. Our team of competent experts is at work to give you the best in SEO services. Our goal is to provide your website with the best placement in terms of search engine page rankings and to make sure that when the spiders crawl, your site is well optimized so it will be listed high in search engines. All of our methodologies are 100% ethical and we make sure that Our top notch Internet Marketing, SEM and SEO services are designed to develop increased relevant and convertable traffic to your website.
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SEO is an acronym for "search engine optimization" or "search engine optimizer". SEO is the process of improving the volume and quality of traffic to a web site from search engines via organic search results. Topper the website appears in the search results page, the more visitors it will receive from the Search Engines like Google, Yahoo, Msn, Aol e.t.c.
Search Engines outperform all other media in driving visitors to websites with 85% of Internet users citing search engines as the primary method to find websites. Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information or solution and Search engines work for you non-stop 24/7.
Search Engines are one of the primary ways that Internet users find Web sites. That's why a Web site with good search engine listings may see a dramatic increase in traffic. Everyone wants to be in top listings. Unfortunately, many Web sites appear poorly in search engine rankings or may not be listed at all because they fail to understand how search engines work.
So by not listing in top results many of them are losing traffic to their site (The website reach to the People) which in turn losing his own business to his competitors. So it's better to Hire an SEO Expert to increase a Web site's traffic counts, and ultimately conversions, by ranking very high in the results of searches engine for the keywords in the search query.
The main aim of SEO Company or SEO Expert will be to improve your keyword ranking and capture best search engine position on major search engines and effectively drive targeted visitors, interested in your products or services, increasing leads and sales generated with your website. So take help of SEO Expert to improve your business through website.
SEO Updates
